Magento Optimization for a Private Firearms E-Store
IronSight Armory is a private U.S.-based online retailer specializing in high-end firearms and tactical gear. With a loyal but demanding customer base, their outdated Magento frontend was slow, clunky, and prone to bounce-inducing delays — especially on mobile.
The Challenge
Site performance was affecting conversions.
Long load times (6–8 seconds), poor Core Web Vitals, and a frustrating mobile UX caused revenue to drop during high-traffic periods.
Our Approach
We replatformed IronSight’s frontend with the Hyvä theme — a lightweight, Magento-compatible solution optimized for speed. We restructured caching, implemented Redis, and set up Cloudflare for CDN and security enhancements. All without disrupting backend customizations or payment workflows.
The Outcome
60% faster load time
(now under 2s)
+18% increase in mobile conversions
+23 Core Web Vitals score improvement
Ongoing performance monitoring via New Relic
AstalaTech didn’t just deliver a technical solution – they changed the way we operate. We make decisions based on data, not assumptions
COO, VerdeBloom